Indian Television

Television ( India Tv )

Television service in India is available throughout the country. Broadcasting is a central government monopoly under the Ministry of Information and Broadcasting, but the only network system, Doordarshan, also known as TV1, accepts advertisements for some programs. Doordarshan, established in 1959 and a part of All India Radio until 1976, consists of one national network and seven regional networks. In 1992 there were sixty-three high-power television transmitters, 369 medium-power transmitters, seventy-six low-power transmitters, and twenty-three transposers. Regular satellite transmissions began in 1982 (the same year color transmission began).

Indian television viewers - By 1994 some 6 million people were receiving television broadcasts via satellite, and the number was expected to increase rapidly throughout the rest of the decade. Cable television was even more prolific, with an estimated 12 to 15 million subscribers in 1994.

Besides Doordarshan, Zee TV--an independent station broadcasting from Bombay since 1992--uses satellite transmissions.n fact, because Doordarshan is the only network that is permitted to broadcast television signals domestically, Zee TV and other entrepreneurs broadcast their Indian-made videotapes via foreign transmitters.

TV channels in India. Other networks joining the fray are Cable News Network (CNN--starting in 1990); Asia Television Network (1991); Hong Kong-based Star TV (1991); Jain TV, near Bombay (1994); EL TV, a spinoff of Zee TV in Bombay (1994); HTV, an affiliate of the Hindustan Times in New Delhi (1994); and Sun TV, a Tamil-language service in Madras (1994) (see Broadcast Media, ch. 8). In a communications breakthrough for Indian Televiosn in July 1995, Doordarshan agreed, for a US$1.5 million annual fee and 50 percent of advertising revenue when it exceeds US$1.5 million, to allow CNN to broadcast twenty-four hours a day via an Indian satellite.

Indian television channel Doordarshan offers national, regional, and local service for Indian television viewers. The number of televisions in India sets increased from around 500,000 in 1976 to 9 million in early 1987 and to around 47 million in 1994; increases are expected to continue at around 6 million sets per year.

 

More than 75 percent of television sets in India were black and white models in 1992, but the proportion of color sets is increasing annually. Most television sets are produced in India. - Indian Television Data 1995.


 

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