market research consultant
A market research consultant can help to
stabilize a companys customer relations approach. A market research
consultant constructs questionnaires, draws conclusions, and designs
research. In India, this career is generally sought after by MBAs &
commerce graduates. A market research consultant covers clients across a
variety of industries and helps them to become more productive and viable.
Some of the elements he focuses on are customer satisfaction, market
segmentation corporate image and buyer decision modeling. A market research
consultant typically tries to answer questions like the relationship between
customer satisfaction and spending and loyalty.
The consultant can either freelance or be a part of a large market research
firm or a large company with a department devoted to market research. The
consultant can branch off into research like syndicated research where he
conducts research which is then sold to various clients or custom research
where the research is done on behalf of a particular client. An aptitude for
social psychology helps, also a background in research methods, statistics
and science in general is desirable as it helps in analyzing data and making
recommendations. The consultant works on providing the client with properly
designed and executable statistical analytical approach that best fits their
data.
This helps researchers to design observational and empirical studies for
obtaining data choose statistical methods to analyze data and then format
and organize the same.
For managers the consultant provides statistical proof for policy statements
and summaries of the statistical results.
The consultant also works on surveys that may be done online too. For any
kind of research the consultant has to first understand the geographical
market and the potential customers, the most promising markets. The services
of a consultant are desired by companies across various industries like
Textiles, Automobiles, Finance, and even Government concerns.
The work of the consultant follows a fixed path typically for all these and
covers the introductory, growth, saturation and decline stage of the
product. This is followed by competition research. Sources of information on
the competition include yellow pages, business directories, chambers of
commerce etc. The is the consultant’s job to process and analyze the
research data. This helps to come up with the trends that will help to
target the strongest group, weed out the odd data and point out the flaws.
Once this is done it is possible to arrive at a decision whether the
research supports the hypothesis or not. The consultant then develops the
plan of action to be followed by the company.
market research consultant - Career choice Author F. Peris. copyright data 2004 Indianchild.com
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