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As the name suggests, a communications manager is the head of communications department in a business or organization. It is his duty to devise and supervise all the internal communications, marketing campaigns and media relations. He uses communication as a tool to promote the business of the company. A communication manager plays a vital role in building and conveying communication/message/ideas of the company with the outside world. He plays more of an advisory role and is in control of all the external as well as internal communications within the company. His role includes but not limited to presiding over all electronic and print-based marketing material, news reports, creation of press releases, planning news agendas and campaign meetings, liaising with media representatives and ensuring the flow of communication across the organizational hierarchy.
This job demands terrific interpersonal and communication skills. A communication manager creates and implements new marketing strategies, maintains relations with media and external partners and is also responsible for maintaining and developing key contacts within the media. The job profile demands close coordination with other departments like public relations and marketing. A communication manager is a well trained professional with excellent knowledge of media related professions, negotiation skills and team working abilities. This is a highly paid job because of the responsibilities handled by the person in charge of communication department.
At some places, the role of a communication manager is mixed with public relations officer or advertising manager or even mass communication professionals. For instance, there is no particular role as a communication manager but he performs the same duties to that of advertising, promotions and public relations manager. The profile remains the same but the terminology differs. To become a communication manager in UK, one must have a good first degree in relevant subjects like English, Journalism, PR, media or business management. It is not unusual for a communication manager to have an additional degree or diploma in marketing or public relations. Most of the communication professionals are registered with the Chartered Institute of Marketing or the Chartered Institute of Public Relations.
In USA, one will need to have a bachelor’s or master’s degree in advertising or journalism or business management. The course curriculum covers subjects like communication methods, brand promotion, consumer behavior, visual arts, marketing, public speaking and other related subjects.
In India, one can join a mass communication course from a reputed management college or go for public relations course. Usually, the position of communication manager is filled with internal promotions. Those with strong resume and experience in branding or public relations or communications get the coveted designation.
Some of the top mass communication institutions in India are:-
Indian Institute of Mass Communication, New Delhi
Jamia Millia Islamia University, New Delhi
Mudra Institute of Communication, Ahmedabad
Narsee Monjee Institute of Management Studies, Mumbai
Symbiosis Institute of Business Management, Pune
YMCA Institute of Media Studies, Delhi
University of Pune, Pune
Xavier Institute of Communication, Mumbai
One can find plenty of job opportunities in different industries like banking, finance, investment, marketing, advertising, insurance and export companies etc.
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