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One of the career choices that have witnessed a global spurt in its demand is of Customer Relationship Management. Factors like proliferation of e-commerce and global operations of large business enterprises have given rise to demand for qualified and talented customer relationship managers. Almost every industry seeks skilled professionals to cater to needs and requirements of customers. As we all know, customers are the most valuable resource for a company. A firm thrives on its loyal customer base. According to researches, a satisfied customer brings several new customers whereas a dissatisfied customer can take away large chunk of potential customers. Now, companies realize the need of retaining customers. It has been proved that acquiring a new customer is always more costly than retaining an existent one. Satisfied customer base brings more revenues to a firm. Therefore, it is understandable why corporate firms are looking for skilled customer relationship managers.
A career in customer relationship management is not only challenging but exciting too. The pay prospect is good and there are wonderful chances of rising up in the corporate hierarchy. Customer relationship management career is suitable for those who like to interact with people and possess effective public relationship skills. Firms with global operations in the sectors like telecommunication, banking, airline companies, internet operations, business-to-business (B2B) & business-to-consumer (B2C) firms, travel agencies and transportation etc always seek professionals in customer relationship management.
Customer relationship management jobs are specialized. There are plenty of educational options available to those who wish to make a mark in this field. One can go for customer relationship management degrees, diplomas and certifications. The number of customer relationship management colleges and institutions is constantly increasing because of mounting demand from corporate world.
Those who wish to pursue courses in customer relationship management at post graduation and diploma levels have some high quality choices. One can pursue post graduate diploma in customer relationship management (PGDCRM) which is of one year duration or certificate course in CRM which is of 2-4 months duration. The course content includes subjects like CRM fundamentals, organizing, planning, marketing, communication skills, lead management, sales methodology, customization, inquiry and quotation, CRM billing, campaign management, and promotion etc.
Popular customer relationship management institutes:-
• Symbiosis Center for Distance Learning, 1065B,
Gokhale Cross Road,
Model Colony, Pune – 411016;
Website:www.scdl.net
• XLRI, Circuit House Area East,
Jamshedpur – 831035, Jharkhand
Website:www.xlri.ac.in/index.php
• Global Enterprise Infotech Solutions, 306,
Bonanza A Wing,
Sahar Plaza, Andheri Kurla Road,
J.B. Nagar,
Andheri East, Mumbai – 400059;
Website: www.geisindia.com
• High Technologies Solutions, New Delhi
The fact that most of the companies are providing services over internet or telephone, makes requirement for customer relation managers even more robust. The quality of customer services can literally make or break the market prospects of a company. Firms with organized and well-formed customer relationship management are likely to command more respect and more revenues. One can find suitable jobs in e-commerce sectors, internet services and banking field. CRM professionals are also required by firms functioning in utility sector and retail chain operations.
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