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Products, services, brands, ads, symbols, awareness and customers are the words which circle around the concept of marketing. In simple terms marketing is all about building and maintaining a profitable customer relationship. Marketing as a practice is very essential for all corporate be it big or small. It is an ongoing activity that needs to be adapted for a new or an existing product or service. Marketing is a very broad area of specialization and can be split into two main fields
Sales - Sales Management involves studying the marketability of the product involved and the measures to enhance sales and implementing the same. Every area requires professionals with sales background to promote sales of their products. So job opportunities are high.
Strategic marketing- this involves devising of strategies for branding, advertisements, promotions, awareness etc
In India marketing courses are offered in two ways either as separate marketing courses or as a part of management studies i.e MBA.
The Institutes offering the PG Diploma ( Separate Marketing ) courses are as follows:-
P.G. Diploma in Marketing & Sales Management
Eligibility: Graduation in any Discipline
Duration: One year/15 months/ 2 years
Delhi
Institute of Marketing and Management
Promotion Institute,
YWCA of Delhi, Women's Training Institute, Bangla Sahib Lane, New Delhi 110001
Goa
Indian Institute of Marketing and Sales
Kerala
School of Communication and Management Studies
Maharashtra
Narsee Monjee Institute of Management Studies (Rural Marketing)
Prof: L.N. Welingkar Institute of Management Development and research
Tamil Nadu
Indian Institute of Rural Management
NIS
National Open School of Management Studies
Pondicherry University, Pondicherry
Annamalai University
Uttar Pradesh
National Institute of Environment and Management
Indian Institute of Business Management and Research
Marketing as a career is very demanding and challenging but at the same time it is the most important for the growth of any company. Common positions in the marketing stream are brand manager, marketing manager, market research analyst, new product manager etc
Major skills of a student to be good at marketing are that he/ she should have good convincing powers and verty good communication abilities.
India as a country offers tremendous scope for a career in marketing. With the booming economy it has become a corporate hub of the world. With the emergence of more and more multinational and domestic companies joining the tide, opportunities for marketing professional are abounding. Thus individuals with a passion to succeed and willingness to put in hard and long hours of work can make a career in marketing.
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