Fashion in India offers several opportunities for Indian fashion designers. Indian fashion industry is growing everyday. Indian Dress Designers combine Western trends with Indian touch, creating garments which are truly outstanding.
The Indian Fashion industry is a 180 crore industry and is growing at a pace of almost 1000 crore a year. An industry that has no stopping to its gurgling potential. All because of the talented Indian designers that have taken the Indian ramp to the international walk.
Ritu Beri was the first Indian designer to go global with her designs. She showcased her collections in Italy to receive an overwhelming response making her come back again and again. Choice of colors, cuts and patterns suiting the international palate along with a hint of traditional style, helped her achieve the unimaginable.
Fashion in India has grown in leaps and bounds. Not only at the designer or bollywood level but also at ground level zero. Indian men and women are no more the one shirt and pant to work anymore. They love to have a range of colors, styles and cuts that flatter their body shapes and sizes. Accessories too have not been left far behind. Belts, shoes, bangles, earrings and bags are now to go in sync with what one is wearing. Shoe apparel sale are at an all time high anytime in the year. All thanks to the growing importance on fashion.
So be it a basic office scenario where an executive sports trendy formal attire to the senior that buys stuff only off the branded shelf. Fashion is everywhere. Also designers like Remanika, Anita Dongre, GAP, GAS customise designer outfits for patrons making Designer Wear available to the middle class and upper middle class.
Then again there is top Indian designers Manish Malhotra, Neeta Lulla, Manish Arora and Rocky S to name a few who design for Bollywood damsels and heroes. As the song or the movie goes a hit so does the design and fashion, that trickles down to the common market.
Ritu Kumar is an all time favourite traditional wear designer. Girls go crazy on her bridal wear and wedding ensembles because she makes you stand out wherever you are. Other designers reckoned at the national level include Rohit Bal, Hemant Trivedi, Shahab Durazi, Shantanu & Nikhil and Krishna Mehta to name a few.
A Fashion designer has to be creative. They have to express their designs in sketches. They need not be a excellent artists but should be capable of combining tones, shades and colors. Dress designers need to have good imagination and an ability to think in three-dimension to translate into fashion what they can contemplate.
A fashion designers has to be fashion savvy and have the knowledge and experience of elementary tailoring skills and techniques and be able to distinguish among various kinds of fabrics.
Good designers are always original, experimentative and inventive in designing custom made outfits & designer dresses. Designers are always experimenting with new design styles every season. Several fashion institutes like National Institute of Fashion Technology (NIFT), Indian Institute of Fashion Technology (IIFT) & Pearl Fashion Academy have been established where students learn to translate their creativity into dresses and fabric designs.
The media plays an important role in the fashion boom & good coverage is provided to the fashion world & fashion events. Indian Fashion-based programmes on the electronic media are frequent. Indian fashion competing with the best in the world and have won worldwide praise.
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