Toys and Games Industry India
India has over 800 Indian toys and games manufacturers, exporters and suppliers. Most of the Toy manufacturers in India are from the unorganized sector. Mattel Toys, Funskool & Lego are 3 of the major International players in the Indian toy industry.
Indian Toys and games can be classified as fun or educational toys. Toys and games available in India include soft toys, computer games, dolls, electronic games, etc.
Indian children usually demand fun toys & games while Indian parents usually prefer buying educational toys & games for children.
The Indian toy industry today faces stiff competition from toy manufacturers in China or Chinese toys. Manufactures of toys in India have repeatedly been raising this issue with the Indian Government since it has become increasingly difficult to compete with China toy manufacturers. Chinese toys are available at a fraction of the cost of Indian toys.
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