| |
‘Wow you are an ad-man’, is what
everyone says when they know you are into advertising. Advertising
agency jobs are most sought after as one thinks it is a white collar
cool job. Lots of young people so the place is brimming with enthusiasm
and ideas.
As an idea is what you need to live in the advertising world. Be it any
department, if you have an idea that stands the test of time, you are a
winner and are sure to grow and do well for yourself. Success has no
measure in advertising when your ideas make the brand a hit. You can
rise from a junior to an Asst, Manager, Head of Department, regional
head, national or international head and so on. The sky is the limit and
certainly not age. As you can take on a department as early as 25 years.
What are the advertising jobs?
They can be broadly categorized into 4 categories
a) Creative
b) Media planning
c) Account Planning
d) Account Management
The Account Management is where the jobs begin. They source out new
clients and handle them. Every client has an individual brand and hence
the thinking and base for each brand is different. One has to understand
this to understand the client and how to service them. How should one
promote a particular brand, through which media and what should be the
annual budget? What should be the thought and how should it be taken
forward to create a propaganda are a few of the thinking that the
Account Management department embrace.
Account Planning, they take it forward once the management briefs them
about a brand. So what should be the strategy to make a brand known
locally and nationally and ultimately internationally? After all every
planning is taken forward to increase sales. This can be done by brand
awareness where ads are continuously hammered to the audience who
swallow it and ask for it the next time they are at the shop.
The Media guys think of the ways to direct the brand to the responding
eyeballs. So what is the target audience and what do they read on an
average. Should the budget be hard on print, television, radio or should
one go out at the Point Of Sale. The spread of monies in the best
possible way is what the media guys do.
Translating what the client had in mind for their customers on paper is
what the creative folk do. As easy or tantalizing as it may seem, it
endeavors days of staying back in office, irregular lunch breaks and
unending rework on one creative. Sometimes the end result is worth the
hard work, while sometimes you are reprimanded as the brand does not
take off.
The advertising career is an extremely fragile line. As mistakes cannot
be permitted here. One spelling error or a wrong media and the brand
lose face. Hence tempers fly and at the same time parties are a big hit.
Related:
advertising agency jobs
|
careers in public relations |
advertising companies |
Brand
manager |
Copywriter
|
|
