book marketing
| In
India, it is very difficult to identify a
single segment to cater to, since the culture of India comprises of so
many sub-cultures. Each sub-section of the society in India has a unique
blend of tastes. That is perhaps the reason that Indian writers are
usually popular in a very regional sense and not all Indian writers have
a very universal draw in India. Book
Marketing is a process that starts way before you even decide to submit
your manuscript. Before you go about the process of book marketing, be
sure that you take the time to know and understand your market that
comprises of the groups of people who will buy your book. Before even
you start writing, it is important to picture your target audience, as
this makes for successful promotion of the book. It might be a good idea to identify any of the other books, that are both competing and complementary, and the ones that are successful. This information can be used to your advantage. If you can identify how the competing book was marketed, then you need to identify what about your book is different and better. The very same process holds true for titles that do not compete with your book but are complements of the subject of your book by being of interest to the same audience. It is important to keep all this information in the mind as you write the book. Most of the successful books are written for a very specific and targeted audience. It is important to identify the target audience that you want to write the book for, even before you start writing the book, because trying to find a new or specific market for your book after it has been completed would definitely be a challenge. Finding a good title for your book is perhaps the most essential aspect of the book marketing. In fact, if necessary, you might consider adding an effective subtitle. A subtitle if appropriate can be a very effective way to communicate the topic or genre of your book to consumers. It is then important to identify the key phrase that sums up and conveys the essence of your book to the target audience identified by you. You will use this key phrase over and over again in the book marketing process. The goal of this repetition is to provide busy book buyers with information about your book in a quick and convenient manner. ~ Category editor Sakina Kadiwala. copyright data indianchild.com |
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