However, this approach is too simplistic, because health care marketing is one of the ways that advancements in medicine and in health-protecting services like insurance are made widely known.

Of course, there is no denying that using health information in order for healthcare marketing does run the risk of invading privacy. The inappropriate health care marketing can very well communicate to people that their sensitive information has been handled indiscreetly. In fact, sometimes health care marketing might cause mortifying offenses to a person's sense of autonomy and dignity.

However, to impose a blanket prohibition on marketing that uses health care information would be unsatisfactory, even harmful in many instances, however. There are still many types of health information that are not considered by most people as particularly private.

Therefore, there is a tremendous potential value of allowing health-marketing communications to communicate the existence of new medicines, procedures, and programs to the public.

In India, especially health care marketing is a central part of delivering health care to Indian as well as International patients. Therefore it becomes all the more important to implement protection for privacy in the context of health care marketing. In fact it should be highly tailored to the context of the medical condition at issue, the nature of the communication, the circumstances of the patient, and so on.
 

~ Category editor Sakina Kadiwala. copyright data indianchild.com

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