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International Marketing is a very
broad field and it encompasses many different types of professionals
working at vastly different types of occupations. Some of the
International Marketing executives work in the world of business, some
others in finance, others in advertising, and the rest in human
resources.
However, wherever it is that they work,
it is the people who work in the area of international marketing who
help grease the wheels of commerce so that a company based in one
country can do business as easily in any other country. For example a
company like Benetton that is based in Italy does business and has setup
so many outlets in India.
It is the International Marketing
executives who research business opportunities in foreign markets and
make contacts with the appropriate figures to get the business deals
started. It is the International Marketing executives who find sources
of raw materials and goods in distant countries and prepare all the
import and export documentation needed for shipping and transport.
International Marketing executives are also responsible for research of
trade laws and they prepare documents for commercial banks in order to
ensure compliance with the foreign government regulations. International
Marketing executives are also responsible for keeping track of any
political conditions that might affect business dealings in a country.
Most of the International Marketing executives are aware of cultural
nuances that might effect how a company goes about doing its business in
a foreign land.
International Marketing usually help companies define and transmit a
consistent message about a product across all markets. They also take
care to retool advertising campaigns and brand names to fit the tastes
of each culture.
As the world continues to shrink, the role of those involved in
international marketing and business will only continue to become
increasingly important. This is especially the case in a country like
India, which had only just started exploring the international markets
through exports. With the oncoming dismantling of the quota system in
the retail sector, the demand for International Marketing executives in
India is only set to rise.
Specific duties of International Marketing depend on the exact
occupation, however someone working in this field might be responsible
for one or all of the following duties:
-Finding and evaluating foreign customers and distributors
-Negotiating and preparing contracts
-Deal shipping and transportation, letters of credit, port authority,
and customs
-Locating foreign markets
-Visiting foreign markets to discuss business strategies with foreign
partners and distributors
-Defining products and set prices
-Conducting market analysis
-Producing promotional material, including mailings and web pages
-Maintaining and enhancing customer relations/service
-Finding low-cost foreign sources for products and components.
-Monitoring the activities of the competition
-Keeping track of products through the development and manufacturing
process
The education that is required to work in the field of International
Marketing depends on the exact job. However, generally people with a
master's degree in business administration with a concentration in
international business, or global management are probably the most
competitive and preferred candidates for jobs across the board.
~ Category editor Sakina Kadiwala. copyright data
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