shirts & fashion in India

The Indian men are increasingly looking at newer trends and designs in the outfits that they choose to sport. Earlier the Kurtas were considered to be the essential Indian garb, whereas the shirts were considered essentially a product of the western influence.
But today, shirts have become the norm of formal attire in the corporate world, almost universally across all nations. Infact today, both Indian clothes and the western styles in the form of formal shirts and casual kurtas are converging to create a world of high fashion in India.

Earlier fashion was word that was limited to the fairer sex in India. But now men are taking a forefront in the process of making a fashion statement on the society of the country. With the continuous advent of modernization many changes have taken place in the dressing habits of men. Infact the dressing habits of the men have undergone an entire metamorphosis and innovation.

It has been just a mere span of twenty years and the shirts garment industry has grown thousand fold in this span of time. The very famous Mangala Market in Calcutta operates only on every Tuesday. It throws up an estimated turnover of Rs. 7 to 8 Crores for every transaction day.

In the segment of the Mens Shirts, new brand names enter the fold of existing ones every season. And along side continues the springing up of the men’s wear boutiques in almost every nook and corner. Some of the brand names such as Ensemble, Glitterati, Intermezzo Linea, Anja San, and Mutiny cater to the affluent up-market buyer. The up-market buyer usually has a preference for the exclusive high-priced shirts.

The shirt market constantly attracts the largest number of manufacturers who vie for a substantial chunk of the estimated Rs. 200 crore business. India is a host to almost 5000 shirts manufacturers both in the branded and unbranded segments. The readymade shirts story began in the 50s triggered off by Liberty, which was the first branded shirt in the business. Since then the shirts business has never stopped growing.

The growth in the Indian shirts market has also lured International brands to try their luck at capturing a chunk of the business. Some of the mills like Bombay Dyeing launched Vivaldi shirts, and Raymonds also has been successful with its Park Avenue range of shirts.
 

 ~ Fashion Shirts by S.Kadiwala. copyright 2004 data. indianchild.com

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